Everything you need to represent FlatWorld correctly.
Logos, colors, type and layout rules for the sales and marketing teams — plus the files to download and clear examples of what to avoid. If you are putting the FlatWorld name on something, start here.
- Brand blue
- #0777B9
- Display / body type
- Lexend Deca / Figtree
- Page background
- #FAF7F0 cream
The five rules that matter most
If you only read one thing on this site, read this.
Always use the supplied logo file. Never retype or redraw it.
Hold clear space around the logo equal to the height of the book mark.
Blue logo on light backgrounds, white logo on navy. No other combinations.
Backgrounds are cream, not white. Text is navy, not black.
One accent color per piece. Teal, coral, sunshine and magenta are pops, not palettes.
Browse the system
Sections marked Needs content are placeholders waiting on your input.
What we believe
Every design decision in this system traces back to one of these. When a rule feels arbitrary, this is the reason behind it.
Instructors are the key to education.
Textbooks should be affordable.
Quality and affordability can go hand-in-hand.
Life is complicated — keep things simple.
Active listening is the way we improve.
Your course, your way.